About Cooking Converter
Who's behind the site
Hi, I'm Ian, a professional software developer and the founder of Cooking Converter. I'm not the cook in our house. That title belongs to my wife, who is genuinely brilliant in the kitchen. I'm the supportive sous-chef: the one who fetches, measures, and answers the “quick” questions mid-recipe. The site is operated by VBiz Group Pty Ltd, a business based in New South Wales, Australia.
Why I built it
Standing at the bench, I kept hearing the same two kinds of questions. “How many cups is 500 grams of flour?” and “We only have vanilla extract, can I use that instead of vanilla essence?” I found myself looking up the same conversions again and again, so I did what a software developer does and built a tool to answer them instantly. What started as a shortcut for our own kitchen grew into the converters, calculators, and substitute guides on this site.
Why you can trust the numbers
My background is data and engineering, not guesswork. Every conversion is built on verified ingredient density data and standardised volumetric ratios, then locked in place by an automated test suite that checks the figures for every ingredient on the site. When a value changes, the tests have to pass before it goes live, so the numbers you see stay consistent from one visit to the next.
What the site covers
Cooking Converter handles 100+ common baking and cooking ingredients, including flour, sugar, butter, and baking powder. You can convert between grams, cups, ounces, and tablespoons, switch oven temperatures between Celsius, Fahrenheit, and Gas Mark, and find sensible ingredient substitutes when you're missing something. It is free to use, with no sign-up required.
Feedback
If you have any comments or tips to make this tool better please email us at cookingconverter@vbizapp.com
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